USDA National Agricultural Statistics Service (NASS)
"The Ag Census Counts" Campaign
"The Ag Census Counts" Campaign
This campaign encouraged farmers to participate in the Ag Census by touching on specific things that mattered to them. The headline, "The Ag Census Counts because..." allowed us to showcase a variety of human stories that could be rotated throughout the campaign.
USDA APHIS "Don't Pack Pork" Campaign Concept
Digital and out-of-home ads were designed to alert travelers that bringing pork products into the U.S. can unknowingly spread African Swine Fever and negatively affect our country's pork industry.
TSA Precheck "Be There" Campaign
This campaign tapped into each traveler’s differing idea of what “destination” means: a successful business meeting;a gathering of friends and family; even summiting a mountain.
USDA Food and Nutrition Service "Fuling My Healthy Life" Campaign
This social media campaign linked to a report where kids could learn how school lunches are made and how they can get involved to help shape the menu.
