Merkle Response Management "Grow With Us" Campaign
Platinum MarCom award-winner for outstanding nonprofit marketing campaign
Merkle is committed to cultivating donor engagement and retention so a "Grow With Us" theme for their direct mail campaign was fitting. Each week, Merkle prospects received a different mailer consisting of seeds, a watering can, a bulb/vase, gardening gloves, a terrarium, and finally a travel voucher to visit Merkle RMG’s “greenhouse.”
Merkle Response Management "Behind the Scenes" Campaign
Honorable Mention MarCom award-winner for outstanding nonprofit marketing campaign
I designed a six-week direct mail campaign focused on giving Merkle prospects a unique glimpse into the "behind the scenes" operations at the Merkle RMG facility. The first mailer included 3D glasses and the following pieces featured various scenes around the facility using anaglyph imagery. The final mailer included a viewfinder toy with more scenes showcasing Merkle operations.
Merkle Response Management "Recipes for Success" Campaign
This direct mail campaign educated Merkle prospects about their "Secret Sauce" and introduced various services that could improve donor relationships. I designed a cookbook that featured recipes submitted by Merkle employees along with a pop-top can with a surprise message inside!
